The Codes of Gender

           

                                  The Codes of Gender  

                                                            By Erving Goffman


We were instructed to conduct research about Codes of Gender by watching a Full Documentary on Television. 

The documentary explained a lot of difference between Male and Female, Hence i was able to differentiate between Sex and Gender by watching a Full Documentary. 

Sex- biological differences between males and females, such as the genitalia and genetic differences. Whereas ,

Gender- refer to the role of a male or female in society, known as a gender role, or an individual's concept of themselves, or gender identity.


Preview: 


It entails me about Women behavior when it comes to advertisement and how models have evolved and how are they instructed to pose to Magazine,TV or advertisement Boards. That women were consider:

•Vulnerable
•Submissive 
•Weak
And how they Pose with their body slouched, the use of gesture etc.

And to Men it was quite opposite , as they were Passive, strong, eyes rolled down like that of a Hyena or wolf showing authority and being in control of situation and owning the space.


Women showing off her gesture and body position 
 Childish look of how women look like in advertisements and lastly, how Men are portrayed showing in total control of situation and 
and finally i now know the reason of gender display on advertisements.

Comments

  1. This is very interesting Sipho.
    It quite unusual how ads are made and how the people come up with such ideas.

    ReplyDelete

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